Giffney Nagel
Marketing Strategist | Firestarter
Brand Igniter| Content Specialist | Storyteller
Phone:
404.993.4574
Email:
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Hello! I'm Giffney.
I am a passionate about transformation and thrive on making people, places and things in better shape than I found them. I don't subscribe to status quo and am good at seeing the big picture and connecting all disparate dots that others can't see, whether it's people, processes, information, trends or cultural shifts. But I can also take that vision and inspire, encourage and empower those around me to help me cast that vision and create a plan and milestones to achieve it.
As far as Marketing goes, I've pretty much done it all—sales, general marketing, content, social, digital, managing creative teams and delivering results for start-ups and Fortune 50 companies alike.
EDUCATION
EXPERIENCE
September 2017-
Founder
August 2015-September 2017
Founder
COWORK@NNEX | Pensacola, FL
Founded Pensacola's first cowork community. Established brand and built entrepreneurial community from the ground up through PR outreach, events, social media and digital marketing.
ONE PALAFOX PLACE | Pensacola, FL
Manage all marketing and PR activities for $15M historic redevelopment project.
July 2013-August 2015
Director of Marketing
July 2007-July 2013
Freelancer
AOXOAMOXOA | Decatur, GA
Marketing generalist: product naming, copywriting, marketing research, social media and start-up marketing
September 2001-June 2006
Business Development and Account Management
WINTER CONSTRUCTION | Atlanta, GA
Highest level marketing executive at 350+ employee firm.
Consulted CEO on Winter Companies affliate brands.
Managed marketing budget and team converting leads to sales by owning and driving the sales process from proposal through project completion using compelling, consistent and clear communication and visual support both online and offline communications.
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Audited and rebranded all marketing communications extending new brand tagline "Good Experience Builders" to all channels and customer touch points.
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Developed and managed Winter's content strategy including all communication channels: social media, print, direct mail, blogs, and event environmentals.
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Created new web presence centered on user focused content. Increased site visitors and user session engagement from average of 0.29 seconds to 3.05 minutes. Improved site search rankings from page 20 to page 1 for 8 of 10 targeted keywords.
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Elevated Winter’s brand presence at conferences and events by creating campaigns and generating buzz in a sea of corporate sameness.
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September 2001-June 2006
Regional Marketing Manager
January 1999-October 2000
Account Management
MERGE AGENCY | Atlanta, GA
Instrumental in transforming the company from a small design studio to an integrated, strategic marketing communications firm eventually acquired by a consulting firm
BIGWORDS.COM | San Francisco, CA & Atlanta, GA
Managed all marketing activities and teams for Southeast campuses for start-up online textbook buyback program & apparel company.
INTREPID MARKETING | Atlanta, GA
Managed national branding and sampling tours for Uncle Ben's, MM&M/Mars & Coca-Cola
FORMAL EDUCATION
1990-1994
Bachelor's Degree
UNIVERSITY OF ALABAMA
L'INSTITUT DE TOURAINE
B.A., Double Major, English and French and Marketing minor
INFORMAL EDUCATION
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Backpacked across Asia
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Lived in Europe
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Survived dot.com bomb at San Fran start-up
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Big Sister for 23 years (now my daughter)
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Mother of tween and teen,wife of 19 years
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City Schools of Decatur Volunteer of The Year
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SKILLS
Content
Strategy | Creation | Management
Creative Management
Event Planning | Public Relations
Social Media Strategy & Management
Storytelling & Public Speaking
Sales & Marketing Communication
A PERPETUAL STUDENT.
I like learning, so I learn pretty fast. That, plus my natural curiosity and penchant for information — whether it's trends, facts, the competition, or what's going on in someone's head - makes me good at doing deep dives into a topic or project.
HARD-WIRED FOR IDEAS.
I thrive on creating something new and fresh. Generating ideas is what keeps me going. It's even better when I get to do it with other people. That's the other thing I'm hard-wired for— working and collaborating with people. When I'm passionate about an idea, the inspiration spreads.